Tanja Schneider

Permanent Lecturer in Sociology, University of St. Gallen

Tanja was Research Fellow in Science and Technology Studies at the Institute for Science, Innovation and Society (InSIS) & Research Fellow at Green Templeton College 2013-2016. She is now based in the Institute of Sociology, School of Humanities and Social Sciences (SHSS) at the University St. Gallen, Switzerland.

Tanja's research focuses on marketing and advertising practices.

Her most recent publications address the governance of genetically modified and functional foods in Europe, the marketing of health food and healthy eating practices in Australia and Europe, and the emergence of restless forms of consumer behaviour in the food system.

With colleagues in the School of Anthropology and the Said Business School, Tanja is involved in the development of the Oxford Food Governance Group.

Tanja is also a Research Fellow at the Said Business School where she works on an ESRC co-funded Open Reseach Area (ORA) project investigating the emergence and social implications of neuromarketing in Europe. Since 2011 she is a Research Fellow at Green Templeton College, Oxford and a Fellow at the Unit for Biocultural Variation and Obesity, University of Oxford.


Recent Relevant Publications: 

Lezaun, J. and Schneider, T. (2012) Endless qualifications, restless consumption: the governance of novel foods in Europe. Science as Culture (forthcoming) http://www.tandfonline.com/doi/abs/10.1080/09505431.2011.632764

Schneider, T. and T. Davis (2010) ‘Fostering a hunger for health: Food and the self in The Australian Women's Weekly’, Health Sociology Review (Special issue on: Food, ethics and identity), 19,3: 285-303.

Schneider, T. and T. Davis (2010) ‘Advertising food in Australia. Between antinomies and gastro-anomy’, Consumption, Markets & Culture, 13,1: 31-41.

Davis T. and T. Schneider (2010) 'From Lamb’s Fry to Cereal: How Kellogg’s Changed Australian Breakfast', Consumer Behaviour: A European Perspective (edited by G. Bamossy, S. Askegaard and M. Hogg), Harlow: Pearsons Education, pp. 376-381.

Davis, T. and T. Schneider (2008) ‘Making sense of health foods: A historical analysis of food advertising in The Australian Women’s Weekly in the three post-war decades’, Interdisciplinary Perspectives in Food Studies (edited by M. Koc, R. MacRae and K. Bronson), Toronto: McGraw-Hill Ryerson Limited, pp. 47-57.